Zee5 Partners With Amagi to Launch Free Ad-Supported Streaming TV Channels in August in India

The Indian digital entertainment space is evolving rapidly, and major players are continuously innovating to capture the attention of viewers. In a significant move that will shake up the Over-The-Top (OTT) ecosystem, Zee5, one of India’s largest streaming platforms, has announced a strategic partnership with Amagi to launch a slate of free ad-supported streaming TV (FAST) channels. This new offering is expected to go live in August 2024 across India, expanding the choices available for Indian consumers seeking cost-free, high-quality streaming content.

What is the Zee5 & Amagi Partnership About?

Zee5, backed by Zee Entertainment Enterprises, has long been a consumer favorite for premium films, TV shows, and original programming. On the other hand, Amagi is a global leader in cloud-based broadcast and targeted advertising technology for TV and OTT platforms. Their collaboration aims to combine Zee5’s vast content library with Amagi’s innovative streaming and ad-tech expertise to create a new category of free, ad-supported channels in the Indian market.

This ambitious collaboration targets the growing segment of viewers who prefer cost-effective streaming solutions without subscription fees, relying instead on an ad-supported model. The service will offer specially curated linear channels available on smart TVs, mobile devices, and connected platforms.

What Are Free Ad-Supported Streaming TV Channels?

Free ad-supported streaming TV channels, often referred to as FAST channels, have gained massive popularity worldwide. These are linear TV channels delivered over the internet, offered free of cost to viewers but supported by advertisements. FAST channels provide a traditional TV-like experience but through digital means, and typically feature curated content focused on genres, themes, or languages.

• Viewers benefit from zero subscription fees and immediate access.
• Advertisers gain targeted digital audiences similar to broadcast TV.
• Content owners extend reach and unlock new revenue streams.

Key Features of Zee5’s Free Ad-Supported Streaming Channels

• Multi-language content: Catering to India’s diverse audiences with regional languages alongside Hindi and English.
• Wide genre spread: Including entertainment, movies, news, kids, lifestyle, and more.
• Available on multiple platforms: Smart TVs, mobile devices, connected TV apps (such as Android TV, Fire TV, and more).
• Personalized ad experience: Leveraging Amagi’s data and AI-powered ad tech for relevant, non-intrusive advertising.
• Seamless user interface: Easy navigation and channel discovery on the Zee5 app and partners.

Benefits of the Zee5-Amagi Collaboration

The union of two powerhouses, Zee5 and Amagi, comes with distinct advantages across multiple stakeholders:

For Viewers

• Access to free premium streaming content without a subscription.
• Increased language diversity and genre-specific channels to suit varied preferences.
• Convenient availability across smart TVs and mobile platforms.
• Ad-supported model means no paywalls, but still high-quality experience.

For Advertisers

• Enhanced reach in India’s rapidly growing digital market.
• Programmatic advertising opportunities for precise targeting.
• Higher engagement potential with premium content and connected TV audiences.

For Content Creators & Zee5

• Higher monetization opportunities from ad-supported models.
• Ability to tailor content into linear streaming channels for new viewer experiences.
• Leveraging Amagi’s cloud infrastructure for scalable, cost-efficient channel management.

How Zee5 and Amagi Will Implement the Streaming TV Channels

Amagi will provide the technological backbone by offering its cloud-based broadcast platform and advanced ad tech capabilities. Zee5, with its immense content library and brand recognition, will curate and package content into FAST channel formats relevant to Indian audiences.

The resulting experience will be a hybrid of traditional TV and OTT-linear, schedule-based programming combined with the interactivity and reach of internet streaming.

Sample Channel Categories Expected at Launch

Practical Tips for Viewers to Make the Most of Zee5’s FAST Channels

• Ensure a stable internet connection: Since the service is streaming-based, reliable broadband or mobile data is essential for smooth viewing.
• Access via multiple devices: Install Zee5 on your smart TV, smartphone, or tablet for flexible viewing anytime.
• Explore channel lineup: Browse the available channels categorized by genres or languages to find what best suits your tastes.
• Engage with interactive ads: Some campaigns might offer rewards or links, offering you more value while watching.

The Rising Trend of Ad-Supported Streaming TV in India

With the rise of affordable smart TVs and faster internet connectivity across urban and rural India, FAST channels are becoming a consumer favorite. According to recent market research:

• The FAST channel market in India is projected to grow at a CAGR of over 35% from 2023 to 2026.
• More than 50% of Indian streaming consumers prefer free content supported by ads over paid subscriptions.

Zee5’s early adoption of this model via its partnership with Amagi positions it advantageously to capture this growing demand and compete with global platforms offering FAST services.

Conclusion

The Zee5-Amagi partnership to launch free ad-supported streaming TV channels in August 2024 marks an exciting new chapter in India’s OTT landscape. By combining the best of content, technology, and advertising innovation, they aim to democratize access to premium entertainment while creating lucrative new revenue models.

For Indian viewers, this means greater choice and convenience without the burden of subscription costs. For advertisers and content creators, it opens new pathways to engagement and monetization in an increasingly connected world.

As Zee5’s FAST channels go live later this year, it is worth keeping a close eye on this trend – a clear testament to how the media industry is embracing the future of free, ad-supported digital entertainment in India.

Stay tuned for updates and prepare to enjoy a world of entertainment without the price tag this August!